CHIZUBEL
BELUCHI
Your Mentor to Achieving Purpose
Chizubel Beluchi is an entrepreneur who, with over 30 years of experience in both private and public sectors, empowers fellow professionals and entrepreneurs to maximise their rewards and profitability through his own innovative risk management methods that help to transform risk into lucrative opportunity and personal growth.
PROJECT BREAKDOWN
Chizubel approached me with an exciting project: transitioning part of his existing strategy into a new personal brand that served as a fresh platform for his services and teachings, while staying connected to his established businesses. This required developing a refreshed strategy, a brand new identity, and a full-solution website built from the ground up. Additionally, he required a sub-brand for a new connected podcast that broke down Chizubel's methods and provided engaging discussions with fellow entrepreneurs, adding another dynamic layer to his new approach.
Project Services:
- Brand Strategy
- Brand Identity
- Responsive Web Design
- Design for Print & Production
- Motion Graphics
CREATIVE INSIGHT
As a new personal brand, it made sense to lock in a direction that encapsulated Chizubel professionally while letting his personality to shine through - something we both identified early on in his strategy sessions. This became one of the key driving forces behind the new approach to branding his business. With a primary target audience of entrepreneurs and executives, we aimed for a simple yet personal creative direction - corporate, accessible and friendly but with a personal touch. The signature logo embodied this perfectly: sleek, clean, and individual, while having the ability to integrate seamlessly with the planned podcast sub-brand for stronger connectivity. This foundation then shaped the new website, where we prioritized a simple user experience to make a complex business feel more accessible and approachable to Chizubel's audience. The personal element was then reinforced with professional portraiture and the introduction of a timeline feature that took you through Chizubel's story of success.
THE RESULT
"Jake has been more than a designer and a brand manager for me for the past 7 years, he has been a significant in articulating both my business and personal brand. The best thing about working with Jake is that he can take my ideas, thoughts and vision and bring them to life in a way that exceeds my imagination even capturing and closing gaps I missed. Jake takes the time to understand my business and market I operate in to ensure whatever he delivers, engages with my audience in a unique way.Jake has worked on my branding, my website designs, my content, my published books and also helped with marketing and materials. I would not do anything regarding branding or design without Jake."
C. Beluchi
Entrepreneur & Chief Risk Executive
Now you have seen what's on offer, let's start a conversation and discuss how we can begin your creative journey together to help achieve your business goals.
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