Insights

FILE FORMATS 101: EVERYTHING YOU NEED TO KNOW ABOUT YOUR DIGITAL ASSETS

Technical
3 MINS

In the world of digital design, marketing and web development, working with a wide variety of file formats is part of the everyday routine...

READ ON

PROTECTING YOUR BRAND: AN ESSENTIAL GUIDE TO TRADEMARKING

Brand
10 MINS

Building your brand becomes an exciting reality when your name, logo, and identity all start to come together to tell and embody your story...

READ ON

WHY EVERYONE NEEDS A WEBSITE - YOUR ULTIMATE TOOL FOR VISIBILITY, CREDIBILITY...

Websites
4 MINS

In today’s digital-first world, having a website is no longer an option - it’s an essential. Whether you’re a small business owner, an entre...

READ ON

WHY WEBSITE PERFORMANCE MATTERS: THE HIDDEN FACTORS BEHIND SEO AND SUCCESSFUL...

Websites
Technical
5 MINS

When people think about building a successful website, they often focus on the aesthetics, functions and content. But what often goes unnoti...

READ ON

BRAND ARCHETYPES: UTILISE THE ABILITY OF GIVING YOUR BRAND A SOUL

Brand
12 MINS

Have you ever wondered why some brands just get you? They speak your language, know what you value and generally just feel familiar? That’s...

READ ON

BRAND, BRAND STRATEGY & BRAND IDENTITY - AN INTRODUCTION

Brand
5 MINS

Brand, Brand Strategy and Brand Identity are all keywords that are used loosely by a lot of people to describe the same thing, but you’d be...

READ ON

RGB VS CMYK: WHAT'S THE DIFFERENCE AND WHEN TO USE THEM

Print
Technical
3 MINS

If you’ve ever worked with graphic design, photography, or branding, you’ve likely come across the terms RGB and CMYK. While they both relat...

READ ON

WHAT IS A DOMAIN AUTHORITY RATING AND WHY DOES IT MATTER

Websites
Technical
3 MINS

If you’re someone who has been looking to improve your SEO ranking on your website, you’ve more than likely come across the term ‘Domain Aut...

READ ON

WHEN TO REBRAND YOUR BUSINESS: TELLTALE SIGNS IT’S TIME FOR A REFRESH

Brand
7 MINS

Over time as you develop and grow your business, you may at some point find yourself at a crossroads where something about your brand doesn’...

READ ON