THE ESSENTIAL PRINT DESIGN HABITS THAT EVERYBODY SHOULD KNOW
Print
8 MINS
Even in a world now dominated by digital screens and the ever expanding online presence, print still isn’t dead - even though a lot of peopl...
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Insights
BUILDING BRAND AWARENESS: YOUR GUIDE TO GETTING NOTICED & REMEMBERED
Brand
12 MINS
Capturing attention alone is no longer enough. Brands need to concretely stick in people's minds to make an impact and build positive relati...
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THE IMPORTANCE OF PAGE HIERARCHY: STRUCTURING YOUR WEBSITE FOR SEO AND USER E...
Websites
6 MINS
When it comes to building a website that actually performs in search engines and captivates users, your content alone isn’t enough. Page hie...
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FILE FORMATS 101: EVERYTHING YOU NEED TO KNOW ABOUT YOUR DIGITAL ASSETS
Technical
3 MINS
Anyone working in digital design, marketing or web development knows that handling a wide variety of file formats is part of the everyday ro...
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PROTECTING YOUR BRAND: AN ESSENTIAL GUIDE TO TRADEMARKING
Brand
10 MINS
Building your brand becomes an exciting reality when your name, logo, and identity all start to come together to tell and embody your story...
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WHY EVERYONE NEEDS A WEBSITE - YOUR ULTIMATE TOOL FOR VISIBILITY, CREDIBILITY...
Websites
4 MINS
If your business isn't online, it's easy to assume it doesn't exist. Whether you're a small business owner, an entrepreneur, a freelancer or...
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WHY WEBSITE PERFORMANCE MATTERS: THE HIDDEN FACTORS BEHIND SEO AND SUCCESSFUL...
Websites
Technical
5 MINS
When people think about building a successful website, they often focus on the aesthetics, functions and content. But what often goes unnoti...
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BRAND ARCHETYPES: UTILISE THE ABILITY OF GIVING YOUR BRAND A SOUL
Brand
12 MINS
Have you ever wondered why some brands just get you? They speak your language, know what you value and generally just feel familiar? That’s...
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BRAND, BRAND STRATEGY & BRAND IDENTITY - AN INTRODUCTION
Brand
5 MINS
Brand, Brand Strategy and Brand Identity are all keywords that are used loosely by a lot of people to describe the same thing, but you’d be...
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RGB VS CMYK: WHAT'S THE DIFFERENCE AND WHEN TO USE THEM
Print
Technical
3 MINS
If you’ve ever worked with graphic design, photography, or branding, you’ve likely come across the terms RGB and CMYK. While they both relat...
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WHAT IS A DOMAIN AUTHORITY RATING AND WHY DOES IT MATTER
Websites
Technical
3 MINS
If you’re someone who has been looking to improve your SEO ranking on your website, you’ve more than likely come across the term ‘Domain Aut...
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WHEN TO REBRAND YOUR BUSINESS: TELLTALE SIGNS IT’S TIME FOR A REFRESH
Brand
7 MINS
Over time as you develop and grow your business, you may at some point find yourself at a crossroads where something about your brand doesn’...
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